Published: 3 Jan 2013
Example leverage and legacy plan - Volvo Ocean Race Auckland Stopover 2012 - In the 21st Century, securing major events like this is as keenly contested as the racing itself. At one level, the reasons are obvious - such as an increase in influential and wealthy visitors and media coverage. The direct expenditure benefits alone are estimated at over $12.5 million for New Zealand. But the real opportunities go beyond the weeks surrounding and during the event. Auckland will realise the legacy benefits for Auckland through a focus on four significant goals.
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